Client: Josephine Bakes (Campbell River, BC)
The Challenge:
Create a brand identity for a family-owned bakery that communicates cultural roots and joy, while offering adaptable applications for both print and future packaging.
Create a brand identity for a family-owned bakery that communicates cultural roots and joy, while offering adaptable applications for both print and future packaging.
The Solution:
Developed a visual identity inspired by rosa Mexicano and the textures of pan dulce. The design system combines cultural vibrancy with warmth and approachability, reflecting Josephine and Hector’s vision of bringing Mexican baked goods to the Comox Valley.
Developed a visual identity inspired by rosa Mexicano and the textures of pan dulce. The design system combines cultural vibrancy with warmth and approachability, reflecting Josephine and Hector’s vision of bringing Mexican baked goods to the Comox Valley.
Deliverables:
•Logo and visual identity system inspired by bougainvillea pink, Mexican textiles, and bread textures.
•Business cards and stickers for immediate brand visibility.
•Mockups illustrating potential applications on packaging and storefront signage.
•Mood board to communicate inspiration and guide brand consistency.
•Logo and visual identity system inspired by bougainvillea pink, Mexican textiles, and bread textures.
•Business cards and stickers for immediate brand visibility.
•Mockups illustrating potential applications on packaging and storefront signage.
•Mood board to communicate inspiration and guide brand consistency.
Mood Board
The brand is inspired by the traditional "rosa Mejicano" or Mexican pink present in several cultural elements of Mexican culture, and primarily referring to the flower of bougainvillea very popular in the region. I got inspiration from textiles flow to choose the font for the logo and the texture of the pan dulce to create textures.
Impact:
•Increased monthly revenue by 50% — from $400 CAD to $600 CAD after the brand launch.
•Continued growth trajectory reaching up to $850 CAD per month within the first year of launching the new identity.
•Boosted social media mentions in local community groups by 50%, expanding visibility and local recognition.
•Built confidence in an emerging bakery by providing a professional brand identity and a clear starting point for scaling after 1.5 years of plateauing at ~$700 CAD/month in consistent sales.
•Increased monthly revenue by 50% — from $400 CAD to $600 CAD after the brand launch.
•Continued growth trajectory reaching up to $850 CAD per month within the first year of launching the new identity.
•Boosted social media mentions in local community groups by 50%, expanding visibility and local recognition.
•Built confidence in an emerging bakery by providing a professional brand identity and a clear starting point for scaling after 1.5 years of plateauing at ~$700 CAD/month in consistent sales.
Find them on Instagram as @mexicanbakes
