Client: Pride Committee (Courtenay, BC)
The Challenge:
Encourage Pride Parade visitors to explore and support downtown businesses while creating an educational and inclusive experience.
Encourage Pride Parade visitors to explore and support downtown businesses while creating an educational and inclusive experience.
The Solution:
Developed the first Educational Pride Scavenger Hunt for Downtown Courtenay. Designed a unifying visual system and interactive materials that celebrated Pride history and values while engaging the community.
Developed the first Educational Pride Scavenger Hunt for Downtown Courtenay. Designed a unifying visual system and interactive materials that celebrated Pride history and values while engaging the community.
Deliverables:
•Original character design to serve as the game’s visual identifier.
•Illustrated scavenger hunt map of Downtown Courtenay.
•A series of educational posters placed at each station.
•Promotional poster to attract participation.
•Original character design to serve as the game’s visual identifier.
•Illustrated scavenger hunt map of Downtown Courtenay.
•A series of educational posters placed at each station.
•Promotional poster to attract participation.
Impact:
•Engaged 200+ participants during Pride Parade weekend.
•Increased visibility for downtown businesses through interactive foot traffic.
•Strengthened community connection by combining education, play, and celebration.
•Engaged 200+ participants during Pride Parade weekend.
•Increased visibility for downtown businesses through interactive foot traffic.
•Strengthened community connection by combining education, play, and celebration.
Character Design
The client wanted a rainbow hairy monster, genderless, cute, and fun. The idea was to have a balance between the fun of the game and the historical (a challenging) events depicted across the educational posters.
The client wanted a rainbow hairy monster, genderless, cute, and fun. The idea was to have a balance between the fun of the game and the historical (a challenging) events depicted across the educational posters.
Character Iterations
More Assets
