Client: North Island College – Brewing Program
Instructor/Client Contact: Adam Chatburn & Brewing Students
Instructor/Client Contact: Adam Chatburn & Brewing Students
Challenge:
The NIC Brewing Program needed a visual identity and packaging suite that would feel professional, stand out on shelves, and showcase the creativity of its students. They wanted a cohesive design that could scale from labels to full product packaging while appealing to both the local community and prospective students.
The NIC Brewing Program needed a visual identity and packaging suite that would feel professional, stand out on shelves, and showcase the creativity of its students. They wanted a cohesive design that could scale from labels to full product packaging while appealing to both the local community and prospective students.
Solution:
I created a flexible logo system paired with bold, illustrative packaging that emphasized craft, community, and approachability. The designs leaned into the narrative of "experimentation," giving the products a professional feel while maintaining space for student creativity.
I created a flexible logo system paired with bold, illustrative packaging that emphasized craft, community, and approachability. The designs leaned into the narrative of "experimentation," giving the products a professional feel while maintaining space for student creativity.
Deliverables
•Full logo stack (primary, secondary, simplified mark)
•6-pack packaging design
•3 unique bottle labels
•Collateral mockups (print + digital applications)
•Full logo stack (primary, secondary, simplified mark)
•6-pack packaging design
•3 unique bottle labels
•Collateral mockups (print + digital applications)
Impact:
•Increased confidence among students and the program team, motivating the development of new beer brands.
•Provided a strong visual foundation that contributed to the successful launch of the NIC Brewing Festival the following year.
•Established a flexible, scalable brand system that can grow with the program and future student projects.
•Increased confidence among students and the program team, motivating the development of new beer brands.
•Provided a strong visual foundation that contributed to the successful launch of the NIC Brewing Festival the following year.
•Established a flexible, scalable brand system that can grow with the program and future student projects.
